Birmingham Made Me – Alternative Events Case Study

On Wednesday the 17th of June, several months of hard work culminated in a show stopping celebration of all things Brum at the 2015 Birmingham Made Me Design & Innovation Awards.

Alternative Events (sister brand of the Alternative Wedding Group) took great enjoyment in coordinating and managing the third annual Birmingham City University led event held at Millennium Point, Birmingham. Whilst the venue isn’t a space generally associated with an awards dinner, it provided the perfect setting for the dynamic, exhilarating, out-of-the-box extravaganza which the BMM 15 team envisioned.

BMM Shot

The event kicked off with the Conservatoire Jazz Band providing the background music for the Harvey Nichols sponsored drinks reception.  As guests milled into the venue the drums, cello and keys created the perfect ambience setting the tone for the evening.

Once guests were seated, welcome speeches were delivered by Chair of Millennium Point Simon Topman, Vice Chancellor of Birmingham City University, Professor Cliff Allan and Beverley Nielsen Director of Employer Engagement at Birmingham City University and the driving force behind Birmingham Made Me. The event was hosted by the enigmatic Diane Kemp of Birmingham City University.

The evening’s entertainment kicked off in vibrant style with a colourful Dhol drumming and dance performance from the energetic Eternal Taal.

Eternal Taal

Guests were treated to a five course Indian banquet for dinner during which they were further entertained by the exceptional talents of local students from Birmingham Ormiston Academy. The student talent show featured some of the finest young vocal, dance and musical talent from the region. This included a stellar vocal performance of ‘Bring Him Home’ from Les Miserables performed by Aiden, plus a rousing rendition of The Lion King’s ‘Can You Feel the Love Tonight’ from the Bobby Harding Choir. Their spine tingling harmonies and arrangements demonstrated vocal flair well beyond their years.

The talent showcase was followed by a high impact fashion show featuring some of Birmingham’s most promising upcoming fashion designers; Naomi S Leotta, Rosie Billington and Dancing Dolls UK. Their creative and eye catching collections further demonstrated the level of talent the city has to offer.


The key element of the night was the annual award giving which saw local individuals and brands recognised for their contribution to design & innovation in the region. Award wins included Warwickshire County Cricket Club (Award for Excellence in Partnership Working), Range Rover Evoque (Best Midlands Design) and Radar (Best Midlands Innovation).

The night was closed by Birmingham’s answer to Michael Buble, Indi and his crooners performing a variety of head bopping swing classics.

Alternative Events had a great time assisting in putting this event together and truly believe it was a night to remember. If you doubt us, take a look at the pictures of the evening captured by renowned Birmingham photographer, Jas Sansi.

Jas’s Flickr Pics

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